IPC London headquarters are operated out of the well known Blue Fin building on Bankside. The Blue Fin was designed by Allies and Morrison - the award-winning architectural practice also responsible for the Royal Festival Hall New Building and the BBC Media Village. The development is part of Bankside 123, a project by Land Securities to redevelop this part of Southwark into three new buildings.

Blue Fin - or Bankside 1 - gets its name from the 2,000 blue aluminium fins that cover the building’s façade and shade the interior. It is home to IPC Media and assorted offices with a shopping arcade and health club on the ground floor. In 2009 the business launched the ‘Green Fin’ project, aimed at reducing environmental impact through operational changes and engaging employees in making small, straightforward changes to the way they work.

The main priorities are recycling, saving paper and saving energy and, since the Carbon Reduction Commitment was introduced in 2010, they have concentrated particularly on reducing energy consumption.

Actions have included aligning air conditioning times with working practices in each area and running software that switches off computers and puts them to sleep overnight. In addition, with lighting accounting for 30-40% of energy use, they successfully trialled and implemented a new system whereby all lights have to be switched on manually rather than coming on automatically through motion sensors. It is these kinds of initiatives that make demand response of particular interest to Time Inc, UK as well as the opportunity to generate revenue with their existing energy assets.

As a result of these initiatives, Time Inc UK achieved a 6.5% energy saving between 2011 and 2012, and a further 4.2% by the end of 2013.